Sports Marketing

School of Health and Human Sciences

Indiana University Degree


The sports marketing minor gives you a foundational understanding of sports marketing theory, especially how sports marketing activities and strategies contribute to sports business success. You'll use these skills to solve problems sports organizations face every day. You'll learn the foundations of marketing, accounting, and sports management. You'll also choose from a list of electives that cover legal issues in sport settings, sports promotions, public relations, informatics, entrepreneurship, and sports journalism.